A soothing, healing ointment packed with natural ingredients like shea butter, coconut oil, and aloe vera to promote healing, prevent scabbing, and moisturize the skin.
VIVID
A conceptual brand of tattoo aftercare products
[Scope]
Brand Design
Typography
Packaging
Logo
[Outline]
Create a brand and identity system for a conceptual brand of tattoo aftercare products
AFTERCARE OINTMENT
Product Line
TATTOO HEALING GEL
A cooling, soothing gel made from aloe vera and chamomile to calm inflamed, irritated skin during the healing process.
BRIGHTENING SERUM
A serum formulated with vitamin C and E to enhance the colors of your tattoo and help maintain a youthful, vibrant appearance.
DAILY MOISTURIZER
A lightweight, non-greasy moisturizer that helps keep your skin hydrated while preserving the vibrancy of your ink.
REFRESHING SPRAY
A lightweight mist infused with vitamin E and essential oils to hydrate and rejuvenate your skin while providing a fresh scent.
Healing Kit
“At VIVID, we are dedicated to providing high-quality, all-natural tattoo care products that help your ink stay vibrant and your skin healthy.
Our mission is to ensure that every tattoo, whether newly inked or well-established, gets the care it deserves for a long-lasting, glowing finish.”
We believe in full transparency with our customers—providing clear information about the ingredients and benefits of each product.
Our packaging is eco-friendly, recyclable, and designed with sustainability in mind.
TARGET MARKET
[AGE]
Female
18 - 35
[GENDER]
[INCOME]
Low
Male
High
MISSION STATEMENT
Process
The VIVID Brand
CORE VALUES
[QUALITY & SAFETY]
We only use premium, natural ingredients that protect, hydrate, and heal your skin without causing irritation.
[VIBRANCY PRESERVATION]
Our products are designed to maintain the brilliance of your tattoos while supporting skin recovery and wellness.
[SUSTAINABILITY]
[TRANSPARENCY]
REPAIR BALM
A thick, rich balm that helps with tough spots, protecting and nourishing the skin during the later stages of tattoo healing.
Tattoo Care Kits
An all-in-one kit to promote and assist in recovery and healing for fresh tattoos. Bundle includes VIVID’s Aftercare Ointment, Healing Gel, and Daily Moisturizer
PREMIUM RECOVERY BUNDLE
Protection Kit
PREMIUM CARE BUNDLE
An all-in-one kit to protect and preserve the vibrancy of your ink. Bundle includes VIVID’s Refreshing Spray, Repair Balm, and Brightening Serum.