version - 1
Growth
conceptual event branding and album design inspired by the musical artist Smino
[Scope]
Merchandise Design
Print Design
Illustration
Typography
[Outline]
Album cover Designs
version - 2
I wanted the theme of this project to be a visual and conceptual exploration into the idea of growth and growing as it coincided with a period of my life where I was undergoing a lot of new and big changes. To that end, I drew on imagery of plants and nature to reflect the concept of growth and growing. Smino’s established aesthetic tends to be bolder, combining darker elements with bright splashes of color so I incorporated that into my design choices.
entry wristband
For this project, I conceptualized a new album release and subsequent concert/tour from the musical artist Smino. The goal was to begin by developing an establishing an overall aesthetic and identity for the project based on my research of the artist as well as my chosen theme. The next step was to develop and design a “Growth” album cover, tour poster, merchandise samples, and additional event materials such as VIP passes and lanyards, tickets, and entry wristbands.
Tour poster
VIP pass
& lanyard
event materials
ticket